http://www.moorethink.com/2009/03/18/the-death-of-a-brand/ Less Confusion Wed, 18 Jan 2012 14:26:24 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.moorethink.com/2009/03/18/the-death-of-a-brand/comment-page-1/#comment-93 Shayne McGuire Wed, 25 Mar 2009 20:36:31 +0000 http://www.moorethink.com/?p=242#comment-93 Ironially the brand "AIG" is less meaningful to most than American Express, and yet the former was ten times more important to the financial system. I'll bet 95% of Americans did not know what AIG was, though we were all connected to it via the credit market without knowing it. Ironially the brand “AIG” is less meaningful to most than American Express, and yet the former was ten times more important to the financial system. I’ll bet 95% of Americans did not know what AIG was, though we were all connected to it via the credit market without knowing it.

]]> http://www.moorethink.com/2009/03/18/the-death-of-a-brand/comment-page-1/#comment-76 Jack Holt Wed, 18 Mar 2009 14:04:40 +0000 http://www.moorethink.com/?p=242#comment-76 So James, you as the crisis comms consultant; if they hired you right now, what would you advise? What would the plan be? So James, you as the crisis comms consultant; if they hired you right now, what would you advise? What would the plan be?

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