Technology

MooreThink provides strategic business communications counsel to technology company S3 of Austin.  The ongoing effort is to continue to increase the profile of S3 in the solutions industry by positioning the firm as unique, aggressive, smart, and highly-responsive to business issues.  MooreThink monitors news developments within the financial services and outsourcing industries to look for opportunities to insert S3 executives and experts into topical discussions and news coverage of breaking business stories.  S3 manages all of the market data in the US daily for the major exchanges and broker dealers, which means the company processes as many as 15 billion financial transactions during business hours.  S3’s capabilities provide it with leverage for exposure in the media on financial industry topics.

When the financial crisis began on October 7, 2008, MooreThink met with S3 executives in its financial services vertical to discuss offering expertise to journalists trying to understand the situation.  During the conversations, the controversy arose over short selling and its potential impact on the value of important stocks of financial institutions.  A senior executive and analyst began to study S3 market data to see if there were a correlation between the volume of short selling of specific financial services stocks and their market value.  The analysis was quickly completed and the results were found to show no direct causative effect of short selling on stock value.  When the Securities and Exchange Commission announced a temporary ban on short selling, S3’s EVP of financial services was in a position to comment on the government’s decision and why it would have no impact. 

Reporters that were made aware of the S3 analysis were quick to contact the company for interviews.  Executive John Standerfer was quoted in stories by Bloomberg, Reuters, Forbes, Wall Street Journal, USA Today, Dallas Morning News, American Banker, CNBC, Financial Week, CBS Market Watch, Fox News Business Wire, and he was interviewed live on Fox Business network television.  The end result is that MooreThink was able to assist in facilitating an increased profile of S3 as an expert in the financial services industry and as a technology leader.

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